Sponsorship
Sponsorship usually means any kind of support from any private source. This will mostly be with a profit making company in return for benefits (usually marketing related). When embarking on any kind of sponsorship deal it’s important to establish what the company’s intentions are and whether these fit with your ethos and message. Sponsorship is a two way process and in return for money or sponsorship in kind (services, goods or expertise) a company will expect some benefits. Typical benefits to the company can be:
- Inclusion of the company logo on publicity material (branding)
- Invitations for business to use an event as an opportunity for entertaining clients - e.g. a private view (often called corporate hospitality).
- The opportunity for the sponsor to make direct contact with a particular audience.
- Enhanced reputation, profile raising and press contact for the business, especially in the case of high profile events or projects.
It’s important to agree in writing what’s involved at the outset.
Company Giving
Donations from companies are different to sponsorship so it is important to establish which form of support you are receiving from a company. If a company makes a donation, they receive no benefits for doing so. This is very important as breaking these rules could result in the company losing their corporation tax benefits and any VAT registered museums having to pay 17.5% tax on the donation.
Arts and Business
www.AandB.org.uk
Exists to promote arts sponsorship. Set up and funded by companies involved
in arts sponsorship. Promotes aims and advantages of sponsorship through
government and the media. Offers advice on good practice to businesses and arts
organisations. Organises special events so businesses and arts groups can make
contact. Administers the Business Sponsorship Incentive Scheme. Runs Business in
the Arts which encourages businesses to share their skills with arts
organisations.
Nutmeg House, 60 Gainsford Street, Butler’s Wharf, London
Tel: 020 7378 8143
Business in the Community
www.bitc.org.uk
A movement of over 700 companies in the UK committed to improving their
impact on society.
137 Shepherdess Walk, London N1 7RQ
T: 0870 600 2482
4ps
www.4ps.co.uk
A local government agency established by local authority associations in 1996
and financed by local government that helps local authorities to increase
investment in local services through Private Finance Initiative (PFI) and Public
Private Partnership (PPP)
6th Floor, 83 Victoria Street, London SW1H 0HW
T: 020 7472 1550 F: 020 7472 1560
E:
enquiries@4ps.co.uk
Marks & Spencer Community Involvement Department
Marks & Spencer’s Community and Cultural Opportunities Policy includes
education and training initiatives.
Michael House, Baker Street, London W1A 1DN
Tel: 0171 935 4422
Sponsorship Online
www.sponsorshiponline.com
Registration for this online service is free. The aim is to put potential
sponsors and those seeking funds in touch with each other.